It all started while I was walking through the city. Everywhere I looked, people had headphones in and sunglasses on, almost like they were wearing invisible “do not disturb” signs. No one seemed approachable. I thought to myself, There’s no way all these people are unfriendly.

Then the idea hit me. What if there was something you could wear that told the world you are open, kind, and approachable? Something that literally said you are a friendly person.

That was the moment I got to work, and Friendly was born.